The Pet Consumer Market

According to American Pet Products Association experts, spending on pets reached 136.8 Billion in 2022, and is estimated to be 143.6 Billion in 2023, a growth of 8% yearly.
85 million U.S. families own a pet= 67% of U.S. households • Dogs hold the highest percentage rate of animal type in American households

People Sucks…But Dogs are Forever

Fun Facts: According to American Pet Products Association, spending on pets reached 146 billion in 2023, a growth of 8% yearly. 85 million U.S. families own a pet= 67% of U.S. households and dogs hold the highest percentage rate of animal type in American households. Woof Mob re-invents what you think you know about the term “MOB”. Woof Mob is a collective of services, swagged out products and overall cool experiences for our special canine family members. Our mobs stick together to provide an endless amount of love and sloppy kisses.

It is anticipated that by the year 2027, the Global Pet Care Industry will cross $358.62 billion. North America holds more than 40% of the market share. The growth of the global pet care industry is due to increasing pet adoption and pet humanization, e-commerce, advances in veterinary care, and pet technology.

Annually, the pet industry generates billions of dollars, underscoring its robust growth and widespread consumer demand for pet products, grooming services, veterinary care, and more. As of 2023, the sector also highlights a notable contribution from Black-owned businesses, illustrating their increasing presence and impact within this thriving market segment.

According to the World Animal Foundation Advocate:

In 2023, a total of $147 billion in sales was projected in the U.S.
Eighty percent of dogs and 20% of cats are insured in the US.
Sixty-one percent of US pet owners purchase nutritious food for their pets.
The global pet market industry was valued at $246.66 billion in 2023.
The value of the pet tech market in 2022 was $5 billion.
More than half (51%) of millennials buy gifts for their pets.

Demographics

Dogs in New York City are not just pets; they are an integral part of the city’s cultural and social fabric. With a population that exceeds 8.8 million people, the city boasts a sizable canine population as well, estimated at over 600,000 dogs, according to the New York City Economic Development Corporation (NYCEDC). These four-legged residents share the challenges and perks of city living with their human companions.

Target Age Group

Targeted Audience Goal: 5000 people (families, spectators, enthusiasts) Gen Z pet owners (ages 18 to 25) are far more likely than other age groups to have a variety of pets. [3] Gen X pet owners (ages 42 to 57) are the least likely to own pets that aren’t cats and dogs, such as hamsters, birds and fish

According to American Veterinary Medical Association:​

Pet ownership among divorced, widowed and separated adults grew by 17.7 percent, from 51.3 to 60.4 percent.​

• The number of single men living alone with pets increased by 27.7 percent, from 34.3 to 43.8 percent.​
• The number of single women living alone with pets increased by 22 percent from 46.8 to 57.1 percent​