Welcome to the 1st Annual Inaugural Celebration for dog lovers, owners and all pet enthusiasts in the heart of Brooklyn. The Woof Mob Takeover promises a first of its kind event filled with wagging tails, excited barks and the laughter of humans.
About the Festival
Woof Mob re-invents what you think you know about the term “MOB”. In our world, our doggy mob is synonymous with a tight knit community of Dog lovers that have access to each other…
In our dog world, our mobs stick together to provide an endless amount of love and sloppy kisses. Woof Mob is a collective of services, swagged out products and overall cool experiences for our special canine family members.
Fun Facts: According to American Pet Products Association, spending on pets reached $146 billion in 2023, a growth of 8% yearly. 85 million U.S. families own a pet = 67% of U.S. households, and dogs hold the highest percentage rate of animal type in American households.
About The Brooklyn Navy Yard
The Brooklyn Navy Yard (the yard) is a mission-driven industrial park that is a nationally acclaimed model of the viability and positive impact of modern, urban industrial development. The yard is home to 450+ businesses employing more than 11,000 people and generating over $2.5 billion per year in economic impact for the city. Building on the yard’s history as the economic heart of Brooklyn, the 300-acre waterfront asset offers a critical pathway to the middle class for many New Yorkers.
Fueling New York City’s economic vitality by creating and preserving quality jobs, growing the city’s modern industrial sector and its businesses, and connecting the local community with the economic opportunity and resources of the yard.
OUTDOOR
- Woof Mob dog themed pup-up park with bar and lounge (designated play areas, dogs frolic freely, making new friends and burning off energy in a safe and supervised environment)
- Special Guest DJ and Host
- Interactive Stage
- Woof Mob paw wear fashion show apparel soft launch
- Woof Mob festival music performance (closing event)
- Woof Mob Doggy Market Place
- Woof Mob photo moment (capture the timeless moment with you and your fur baby)
- Woof Mob Splash and Play
- Woof Mob dog ball pit
- Woof doggy b-ball
- Woof Mob Kids’ Corner (rafts and snacks for our junior crowd and their pets)
*Additional activations under consideration
INDOOR
- Canine-inspired artwork gallery
- Dog adoption (partnership with animal non-profit)
- Interactive Stage with screen
- Dog training demonstrations (training techniques and education)
- Woof Mob Wellness Village
- Dog education (importance of spaying and neutering)
- Professional dog panels from green market/pet industry leaders
- Special guest DJ
- Pop-up bar and lounge
- Dog-inspired photo moment
- Dog social influencers
- Grooming/Spa for k-9s and their humans
WOOF MOB FASHION SHOW
Where canine fashion meets all things hip. Inspired by the latest trends in human fashion, Woof Mob partners with Hip Hop Closet and (two other dog fashion lines) to bring you the ultimate “Paw Couture” experience that offers a range of stylish and functional attire for dogs of all breeds and sizes.